Adaptive Shopfront

Our vision for how shop windows will deliver personalised experiences to everyone who walks past.

Taking window shopping one step further

With personalised ads and messaging a common sight online, PSFK challenged us to visualise how a bricks and mortar shop might deliver a similarly bespoke service.

Key insight

Using existing technology it would be possible to deliver a personalised, interactive experience to passers-by in real time via a shop's window.

The idea

Our adaptive shopfront would identify shoppers using Bluetooth low energy (BLE) from their mobile device and instantly react to a set of data, such as shopping habits and preferences.

Shoppers would be served with a personalised showreel of content. They could even place items in a virtual shopping cart and purchase straight from the display.

This idea could be deployed outside the context of a store environment, whether on billboards, bus stops or in car showrooms.

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To demonstrate a potential application of our concept, we produced a short video. In our example, a fashion retailer seamlessly serves personalised clothing suggestions to passers-by, leading to a quick and easy sale.

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The Future of Retail 2013

Our adaptive storefront video featured in PSFK's 2013 Future of Retail Report, which you can read in full here.