You VS.
For Bigballs, London
The gaming experience allows players to pit their wits against Oakley world athlete, Mark Cavendish, in a race through the Tuscan hills. The high octane video challenge between you and Mark is personalized with photos and content pulled from your Facebook profile into the action.
We created this social video experience series for Oakley where players get to battle against Oakley athletes, first up is world champion cyclist, Mark Cavendish.
Data is pulled from users’ profiles to create a completely unique experience to each player. Using Facebook’s social graph API, integrating into a personalized interactive experience by adding users’ profile info, images and friends images directly into the footage.
Data is pulled from users’ profiles to create a completely unique experience to each player. Using Facebook’s social graph API, integrating into a personalized interactive experience by adding users’ profile info, images and friends images directly into the footage.
At various points during the race players are asked to make decisions, with their choices determining if they win or lose. Winners are automatically entered into a prize draw to win a money can’t buy, once in a lifetime opportunity to train with Cavendish in real life.
Awards:
- FWA Site of the day 21st September 2011
