Wetsuit
For Anomaly, London
The produced the world’s first Instagr.am crowd-sourcing video for the Vaccines and Anomaly.
We gave fans the chance to have their favourite festival snaps immortalised in the band’s latest music video by tagging them through social photo network Instagr.am
All images tagged got displayed on http://www.vaccinesvideo.com and the best of the bunch were animated into the video for the band’s new single “Wetsuit”.
We used Instagr.am API to trawl for images tagged with #vaccinesvideo. Our server is then setup to search and find the latest photos every couple of minutes – we then grab the images for use in our campaign.
Awards:
- Official Honoree 16th Webby Awards
All images tagged got displayed on http://www.vaccinesvideo.com and the best of the bunch were animated into the video for the band’s new single “Wetsuit”.
We used Instagr.am API to trawl for images tagged with #vaccinesvideo. Our server is then setup to search and find the latest photos every couple of minutes – we then grab the images for use in our campaign.
Awards:
- Official Honoree 16th Webby Awards
