Virtual Choir 2.0
For Music Productions/ Decca Records, London
rehabstudio directed and produced the digital campaign and promo for Eric Whitacre's 'Sleep' featuring the record-breaking Virtual Choir 2.0, the world's largest online choir.
After the success of Virtual Choir 1.0 everyone knew 2.0 would be huge, but the response far exceeded expectations with over 2051 entries from 58 countries around the globe submitting their part of Eric Whitacre's 'Sleep'.
The challenge was then to find a way of combining all video submissions into a unique music video, which was not only beautiful but would genuinely showcase the huge number of people taking part. rehabstudio asked production partners Cake to help out and together they created a interconnected planetary system to hold the contributors together.
Its an amazingly rich video showcasing not only the talents of the record-breaking number of singers taking part, but the genius of the man who made it all happen. It also demonstrates the socially enabled projects that rehabstudio work on connecting performers across a worldwide virtual stage, giving each participant their moment, opening up the music to a brand new audience in a fresh and exciting way.
Awards:
- FWA Site of the day 25th June 2011
- Previewed at TED 2011 (Longbeach California)


