True Blue Holiday Kiss

For Saatchi & Saatchi, Worldwide

Saatchi & Saatchi Blue is their sustainability drive, and the digital Holiday card we created for their 153 agency offices around the world lets people blow a True Blue kiss to someone special without decimating acres of trees.

A team of highly trained Saatchi Kissers are on hand to blow the kiss for you, which is then automatically Google mapped to your friend’s address for an even more personal touch. Our flash app lets users manually position the message and zoom level themselves.  It also calculates the distance your kiss has to travel. Eagle eyes will spot some familiar faces among Saatchi’s global team of professional Kissers.
 
So far the card has travelled more than half of its total distance target of 5 Million KMs!