T-Mobile Dance

For Saatchi & Saatchi, London

We were commissioned to create an advanced YouTube branded channel as part of the this Clio & Cyber Lion award-winning campaign.

We created a flash video aggregator grabbing YouTube’s best and worst dance movies for our Dance Hall of Fame. Users can upload their face into the dance application where we dynamically morph their face into one of our 3 dance videos. These videos are then automatically uploaded into the YouTube platform populating the campaign with content.

We were commissioned to produce all elements of the campaign including backend development of the video ingestion software.

Results:

- #1 Viral video 2009
- #1 Most Viewed YT channel (All Time)
- Gold Clio award
- Silver Cyber Lion award
- Featured in Most Contagious 2009