Send The Love
For Saatchi & Saatchi, London
We created the concept for Saatchi & Saatchi’s 2008 digital Christmas card. Based on their Lovemarks brand theme we designed Send the Love.
The card allowed users to send love to their friend and colleges around the world. Users received a virtual package from their friend, which unwrapped to reveal a 3D puzzle to release the love and send it on. Users were presented with a 3D globe showing a live update of love miles currently being sent across the world.
Results:
6,600 Saatchi & Saatchi e-cards sent.
