Paperjamz
For WowWee, Montreal
WowWee appointed us to create a digital launch campaign for this new paper thin Toy Guitar which is topping the Xmas gift lists around the world. Our campaign includes the main product site, content plan and suite of social media tools.
A defining part of the pitch-winning strategy was the creation of the Rockstarz Academy, a series of ‘webisodes’ starring budding Rock star “Jake” and his two friends Mel & Eric who show off their interest and skills in all types of music - rocking out with Paper Jamz toys.
The Jammer E-zine is another important part of the campaign and features dynamic sharing tools that will aggregate and distribute all the latest Paper Jamz news. Snappy headlines and action-packed imagery are interactively enhanced by having click through pages that showcase the latest video features and digital articles.
The site also includes an online syndicatable game, downloadable screen savers and Bebo skins to convert your profile image. The campaign is hosted on our CMS platform & is deployed in Canada, US, Germany, France & the UK.
