Last.fm
For Last.fm, London
The lovely folks at Last.fm have selected rehabstudio as their digital creative and production agency.
Throughout 2010 we’ve been working on a selection of campaigns with the guys in the UK and US. Initially we focused on creating a new standardised branding package which touched everything from the website to the mobile applications.
We’ve also created and launched Last.fm’s first global branding campaign, which has been running throughout the CBS Network since summer 2010. If you’re in London you’ll have seen the cute bunch of Last.fm characters on the Tube projections.
Other product initiatives from 2010 include;
- Band Aid; Created for SXSW in Austin Texas the service automatically generates a personalised list of bands you should see based on your music profile.
- Last.fm Festivals; Generating a personalised compatibility rating of upcoming festivals
- Last.fm Presents; a monthly club night in London
- Last.fm Best of 2010; the annual rundown of songs based on users scrobbles
We’ve also created and launched Last.fm’s first global branding campaign, which has been running throughout the CBS Network since summer 2010. If you’re in London you’ll have seen the cute bunch of Last.fm characters on the Tube projections.
Other product initiatives from 2010 include;
- Band Aid; Created for SXSW in Austin Texas the service automatically generates a personalised list of bands you should see based on your music profile.
- Last.fm Festivals; Generating a personalised compatibility rating of upcoming festivals
- Last.fm Presents; a monthly club night in London
- Last.fm Best of 2010; the annual rundown of songs based on users scrobbles
In January sees the first Last.fm Festival taking place in London, New York & LA.
