Ikea Finland
For St Luke's, London
We worked with St Luke’s to create this interactive online campaign for IKEA FINLAND; designing and producing the IKEA Snob Test (Äläolesnobi) on a special microsite which asked Helsinki residents a number of fun questions to determine their level of snobbery.
At the end of the online quiz, users were offered an IKEA snob 'cure', and could then click through to a map of Helsinki showing the full test results, naming and shaming the snobbiest areas of the city.
Results:
The campaign ran for 1 month and recorded over 60,000 unique visits to the site.
