Honda Civic 2012
For W+K, London
This channel tells the story of discovery the Honda engineering team took when they were developing the new 2012 Civic.
The story is represented by a Red line which users follow and interact with throughout the channel.
The experience is focused on four main areas of the engineering story, each of which have their own personalities represented through the red line - users are asked to interact with the line by mimicking it’s personality with their mouse, in doing so they unlock hidden and additional stories on the channel.
The campaign will grow and expand in the run-up to the physical launch of the car, to manage this we installed the rehabstudio campaign platform allowing markets across Europe to control the all of the content on their own dedicated YouTube channels.
The experience is focused on four main areas of the engineering story, each of which have their own personalities represented through the red line - users are asked to interact with the line by mimicking it’s personality with their mouse, in doing so they unlock hidden and additional stories on the channel.
The campaign will grow and expand in the run-up to the physical launch of the car, to manage this we installed the rehabstudio campaign platform allowing markets across Europe to control the all of the content on their own dedicated YouTube channels.
