The Formers
For Google Ideas, New York
Creation of ground-breaking YouTube channel The Formers. The site is the brainchild of Google Ideas, launched as a new campaign platform to help prevent radicalism by uniting former violent extremists with their survivors.
A ground breaking new channel created for Google Ideas, exploring the complex issues around terrorism and violent extremism. The Formers campaign is designed to provoke a global conversation about the causes and nature of radicalism. By bringing together an eclectic mix of ex-radicals, victims and counter-terrorism specialists, the mission is to turn a complex social issue into a positive global movement.
The channel has been launched in conjunction with the Summit Against Violent Extremism which took place in Dublin. Content from the event, which was also hosted by Google Ideas, can be viewed on the channel, which is the hub for people to share their views, experiences and ideas.
It's the first YouTube channel to be accessible in full for tablet users including the iPad. Our Belfast team successfully converted all the layered animation transitions and navigation to re-create the channel experience in full.
The channel has been launched in conjunction with the Summit Against Violent Extremism which took place in Dublin. Content from the event, which was also hosted by Google Ideas, can be viewed on the channel, which is the hub for people to share their views, experiences and ideas.
It's the first YouTube channel to be accessible in full for tablet users including the iPad. Our Belfast team successfully converted all the layered animation transitions and navigation to re-create the channel experience in full.
