FCS Global rebrand
For Fisher Clinical Services, New York
We are building the visual brand for Fisher Clinical Services, the world's leading scientific trials supplier, through the design and creative direction of its imagery and worldwide communications materials.
In collaboration with photographer Christoffer Rudquist (Wallpaper, Monocole), we shot original photography in Fisher's UK and Swiss plants, showcasing the ethereal architectural beauty of Fisher's hermetically sealed, temperature controlled clinical facilities. The direction was inspired by the purity of classic Swiss graphic design layouts, fonts and colours. The largely monochromatic, almost ghostly photographs embrace the futuristic nature of their machinery and processes, communicating the scale and technical complexity of this scientific global operation.
Adding a range of new graphic illustrations, the studio has just completed the creative direction and styling of the new company style guide, brochure, newsletter and presentation, which will be rolled out globally across the year.
