Drive of a Lifetime
For Iris, Singapore
Viewers are catapulted into a full throttle race against F1 giants Jenson Button and Lewis Hamilton with footage featuring personal info and photos drawn in from Facebook. Text to voice software lets them join the voiceover and they can also add live footage from their webcam.
Working with Iris Singapore and Bigballs (video production), we have created Johnnie Walker’s Drive Of A Lifetime.
Combining the glamour and thrill of Formula 1, our video app gives the viewer a truly immersive experience, letting them pit their wits against F1 giants Jenson Button and Lewis Hamilton at the controls of their own racing car. Built using rehabstudio’s flash framework, the application integrates Facebook’s Open Graph API to create a tailored experience to each viewer by drawing in their names, locations and profile photos from Facebook.
Taking personalisation to enhanced levels, additional layers of audio and video interaction devised by our Belfast tech team let the user insert live footage from their webcam directly into the action. They can also add their own words into the video voiceover, via text to voice software.
The application has been designed to build Johnnie Walker’s brand presence on Facebook through social sharing. After launching in the UK, the app will be rolled out internationally.
