Cutty Sark
For Form, London
This campaign website features the work of over 200 artists, story writers and how Cutty Sark influcenced London.
This is the new online home for London whisky Cutty Sark. Digital production included the creation of a flash-based site featuring an interactive multimedia grid. The site features images and video based around three different themes (Whisky, Artists and Stories) which the user can turn on and off to create their chosen blend of story.
The site is fully content managed through rehabstudio’s CMS 2.0 platform which provides Cutty Sark with complete control of all content within the site. Bespoke management controls were developed to change the structure of each page render and all design elements on the page.
In addition to product info, an intelligent resolution sensitive algorithm selects and seeds content items to display within the grid, giving the user a unique view of the site each time they visit.
