Collisions

For AMVBBDO, London

We devised and deployed a suite of custom-built applications and widgets across the social networks to amplify the Lucha Libre wrestling characters from AMVBBDO’s launch campaign for Doritos Collisions.

Individual wrestler pages on Bebo & Facebook counted down to a series of live experiential fights and widgets empowered people to support and train their favourite wrestler, sending taunts to the others. Popularity and fight results displayed on a live leaderboard, linking activity on and offline.

-  Send a taunt
-  Training Game
-  Show your support
-  Leaderboard

Results:  
34,000 new Bebo/ Facebook friends in 2 weeks, 40,288 campaign views
700,010 training video views on Bebo, 45,000 views on YouTube.