The Circle of Protection
For Erasmus Partners, London
Creative & production of this motion sensitive site as part of Tetra Pak's Circle of Protection campaign.
To activate the core thought of The Circle Of Protection campaign, we set out to create a motion sensitive website, allowing people to navigate and control the site using simple hand gestures in front of their webcam.
Users can also control and interact with the 3D globe and if they form a circle with their hand, the site plays a range of interactive movies featuring protection stories from around the world.
The custom built motion detection engine which powers the mouse-free interactivity on the site is managed by the rehabstudio Campaign platform, allowing the agency to control the content. The system also supports customisation in different languages.
Awards
- FWA Public Shortlist 14th December 2010
