Blyk

For Universal McCann, London

We created an easy to use application which allows UM to execute digital campaigns for Blyk.

The campaigns distributed invite codes to consumers via competitions and opt-in services. Our backend system allows UM to create new campaigns (without the need for a technical department), customising the look and feel and deploying them direct to the market. UM can monitor and control existing campaigns, altering the amount of invite codes being distributed to the public.