Autism Talkathon
For CHI & Partners, London
We produced this site alongside CHI&Partners in association with TalkTalk - allowing users to Talk about Autism using Facebook, Twitter and email.
This social media fundraising campaign is a mash-up using Facebook, Twitter, Flickr & our CMS platform to allow users to talk about Autism. The site allows users to say one of 5 things about Autism and places a speech bubble in their social media space. For every person who talks about autism, TreeHouse will receive £1 from TalkTalk.
The website itself is the hub of the campaign which acts effectively acts as a social media filter, aggregating content from across Facebook and Twitter and then re-publishing them into a 3D speech bubble in the site.
Another great example of harnessing conversation in social media, letting people pass on the message to their friends within environments they already use for conversation, then using the collective force of the community to encourage more people to Talk about Autism.
