9-3 BioPower Convertible

For Draftfcb, London

Draftfcb approached us to produce this experiential microsite for the launch of the new Saab 93 BioPower Convertible.

We re-wrote the original script to bring the project within scope, the site storyboard was reworked to create a dynamic 360Ëšcamera scene, along with interactive views.  After helping sell in the new concept we delivered the project in 5 weeks and on budget. It was the top digital campaign site for Saab in 2008; initially created for the UK, the microsite was subsequently licensed by Saab Global and re-versioned for left hand markets.

Results:
9,800 visits in 4 weeks. 1.8% click through rate on banner.