For We are Social, London
Creative and production of this social media competition microsite, powered with Facebook Connect.
We produced this 'Most Contagious' private members club microsite which calls on salty-spread lovers to bid to become an honorary member of the "Marmarati" - an exclusive, clandestine Marmite tasting group which will collaborate on the creation of an extra strong version of Marmite in Spring 2010.
The campaign site first called for entries, asking users to show their love of Marmite through video, image or text.
Created using Facebook Connect, users could upload content through the website whilst still using their usual Facebook share and communication tools.
"Only the best will be called to join The Marmarati".
Results:
- Featured in Most Contagious 2009
- Featured in Contagious #21