For Initials/ AMVBBDO, London
Creative and production of the Guitar Hero campaign website with social media Facebook Connect Groupie/ Rockstar game and avatar creator.
Autumn 2009 saw us teaming up again with Doritos and Guitar Hero to unleash the inner rock god in corn chip fans up and down the country.
An on-pack promotion directed people to our video-based advergame where players got to out-rock AMV’s rock wannabe ‘Alan’ from the TV adverts. Guitar Hero kits and Xboxes were dished out 3 times daily.
A secondary Facebook Connect competition gave would-be rockers and desperate groupies the chance to win a door-pass to the ultimate rock’n’roll after party in an exclusive hotel suite.
Our Rock Avatar creator let users create their own Rock God album cover in a bid to lure as many followers as they could – egging them on to become their groupies and fans by throwing their pants at them. Hotel staff were cleaning up the carnage for days afterwards.
Results:
- Featured in Contagious #21