Shop windows deliver personalised experiences to passers-by.
With personalised ads and messaging a common sight online, PSFK challenged us to visualise how a bricks and mortar shop might deliver a similarly bespoke experience.
Using existing technology it should be possible to deliver a personalised, interactive experience to passers-by in real time via a shop’s window
To demonstrate a potential application of our concept, we produced a short video. In our example, a fashion retailer seamlessly serves personalised clothing suggestions to passers-by, leading to a quick and easy sale.
Our adaptive storefront video featured in PSFK’s 2013 Future of Retail Report.
Our adaptive shopfront would identify shoppers using Bluetooth low energy (BLE) from their mobile device and instantly react to a set of data, such as shopping habits and preferences. Shoppers would be served with a personalised showreel of content. They could even place items in a virtual shopping cart and purchase straight from shop displays. This idea could be deployed outside the context of a store environment, whether on billboards, bus stops or in car showrooms.